Acqua di Parma started as a small factory in Parma. The first fragrance was created in 1916, Colonia, and at the beginning it was used to perfume gentlemen's handkerchiefs. Colonia became a real symbol of Italian chic among American and European celebrities in the pre-war (1930's) and post-war (1950's) years. Cary Grant and David Niven, Ava Gadner and Eva Turner, later joined by Audrey Hepburn, were among the passionate admirers of Colonia. From a small factory, Acqua di Parma grew into a prominent house with wide range distribution. Alas, the frivolous dictator Fashion and unpredictable and unjust Fortune turned their back to this Italian house – the years of great popularity were followed by the years of stru...

This hub pairs Acqua Di Parma's brand profile with the current 99 Acqua Di Parma fragrances we track, including price coverage and the note families that appear most often across the collection.




