Bex London Ltd., a new niche company, has created a comparable concept for London—"urban fragrance"—with a line of four fragrances inspired by various locales and tagged with the corresponding zip codes, from Hampstead Heath to West End. Bex London was established in 2012 by Rebecca Goswell in London. Designer Bex London has 6 perfumes in our fragrance base. Bex London is a new fragrance brand. The earliest edition was created in 2012 and the newest is from 2014. Bex London fragrances were made in collaboration with perfumers François Robert and Azzi Glasser.

This hub pairs Bex London's brand profile with the current 6 Bex London fragrances we track, including price coverage and the note families that appear most often across the collection.