Bold Label Company is a relatively new player in the niche fragrance world, founded in 2023 by Nikita Petrovskiy, a self-taught perfumer with roots in both art and entrepreneurship. Based in Michigan, the brand takes a hands-on approach to perfumery, Petrovskiy himself formulates each scent, often blending high-quality, locally sourced ingredients into concentrated extrait de parfum compositions. While many niche houses lean into minimalism or heritage aesthetics, Bold Label pairs its olfactory creations with a bold, contemporary design language, presenting itself at the intersection of scent and fashion. The house emphasizes storytelling through fragrance, with each release inspired by a specific place, cultur...

This hub pairs Bold Label's brand profile with the current 11 Bold Label fragrances we track, including price coverage and the note families that appear most often across the collection.