Olfactra Directory
Diem is Different Fragrance discovery was getting too complicated. Finding something you love doesn't have to involve hours spraying twenty different bottles and feeling overwhelmed by choice. Diem makes scent experimentation fun: luxury fragrances created by leading perfumers. Offered through an at home discovery experience that's personal to you, thanks to our AI scent assistant. As founders we’ve helped to grow or invest in fresh and innovative new brands like Skin+Me skincare, Papier stationery, Wild deodorant and Suri toothbrushes. We also founded some of Europe’s biggest consumer tech platforms. We started buying fragrance as a gift for friends and quickly realised what a minefield perfume shopping can be...
This hub pairs Diem's brand profile with the current 21 Diem fragrances we track, including price coverage and the note families that appear most often across the collection.
