Olfactra Directory
The Gap, Inc. is an American clothing retailer based in San Francsico. Gap is just one of the corporation's brand, which also includes Banana Republic, Old Navy, Athleta and Piper Lime. Gap was founded in 1969 by Donald and Doris Fisher. Capitalizing on the current "counter culture" trend of 1969, the store originally sold Levi's jeans (price at that time: $7 US) and LP records for the youth market. The store was opened with just $63,000 in capital but by 1970, sales topped $2 million, and a second store was opened in San Jose. By 1973, the chain had grown to 25 stores and was spreading across the United States. The company began selling its own private-label clothing in 1974. The Gap, Inc. acquired Banana Repu...
This hub pairs Gap's brand profile with the current 33 Gap fragrances we track, including price coverage and the note families that appear most often across the collection.
