Nestled amongst the creative and fashionable leaders in one of the most vibrant cities in the world is HERBA London, an exciting new line of elegant, gender-neutral fragrances created by Peter de Bique, a Londoner with a passion for simple, sophisticated design, which is demonstrated in 8 carefully handcrafted fragrances. "It’s true to say HERBA has grown out of a lifelong passion for fragrance," says Peter. Throughout his formative years frequenting barbershops where he would feel deliciously intoxicated by the smell of bay rum and neroli, to coveting luxurious colognes in department stores as a teenager, these experiences shaped Peter’s interest and a continual curiosity for scent. A property consultant by pr...

This hub pairs Herba London's brand profile with the current 8 Herba London fragrances we track, including price coverage and the note families that appear most often across the collection.