Olfactra Directory
Jo Loves is the newest venture by UK-based fragrance designer Jo Malone. Jo got her start in the fragrance industry as a florist. Her lifelong fondness for all things fragrant began as a child, when she tried to produce her own fragrances using flowers from the family garden and grated soap. Working as a florist by day and a beautician who did facials by night, her business took off when the Nutmeg and Ginger bath oil she produced as a thank-you gift for clients led to requests for re-orders. In 1994, Jo Malone opened her first boutique in London, offering fragrances, skin care, and home scents. A flagship boutique on London's famed Sloane Street was opened in 1999. Jo was an early advocate for the concept of c...
This hub pairs Jo Loves's brand profile with the current 26 Jo Loves fragrances we track, including price coverage and the note families that appear most often across the collection.
