Olfactra Directory
Coty about Jōvan: Jōvan is a brand with a longstanding history. Since 1972, Jōvan has been a fragrance leader. Its Musk fragrance continues to be a best-selling Musk brand in broad distribution. Jōvan's early marketing campaigns became industry benchmarks and, during the Rolling Stones' 1981 "Tattoo You" Tour, it was the first-ever fragrance to sponsor a rock band. Today, Jōvan's appeal can be attributed to its abiding sensuality, and down-to-earth values. Designer Jovan has 54 perfumes in our fragrance base. The earliest edition was created in 1968 and the newest is from 2025. Jovan fragrances were made in collaboration with perfumers Murray Moscona, Coty, Domitille Michalon Bertier and Nadège Le Garlantezec.
This hub pairs Jovan's brand profile with the current 43 Jovan fragrances we track, including price coverage and the note families that appear most often across the collection.
