Olfactra Directory
Kitschy is a local Indonesian brand based in Jakarta, built from a beauty community initiative and focused on skincare, fragrance, and collaborative self-care products. The brand emerged from the Overheard Beauty community and the “Oh Beauty Festival” initiative in Jakarta. Emiria “Rara” Larasati launched Kitschy in 2021, first offering merchandise, then expanding into skincare and perfumes. Designer Kitschy has 2 perfumes in our fragrance base. Kitschy is a new fragrance brand. The earliest edition was created in 2022 and the newest is from 2025.
This hub pairs Kitschy's brand profile with the current 2 Kitschy fragrances we track, including price coverage and the note families that appear most often across the collection.
