Olfactra Directory
Lú by Ludovica Di Loreto is a new Italian perfume house. Its founder, Ludovica Di Loreto, was born in 1989 and comes from a long line of Italian perfumers. After learning the craft, she changed direction and pursued fashion and style studies at University of Rome LA SAPIENZA and continued her education at London College of Fashion. On her travels through Europe, Di Loreto stopped in Stockholm—a hotbed for entrepreneurs of all sorts. She fell in love with the city but the cold Nordic weather made her homesick for her hot and beloved Rome. From this homesickness came a powerful surge of creativity and the desire to bring some of the color, heat and romance of Rome to Sweden. Combining her love of fashion and stre...
This hub pairs L By Ludovica Di Loreto's brand profile with the current 7 L By Ludovica Di Loreto fragrances we track, including price coverage and the note families that appear most often across the collection.
