Olfactra Directory
Mexx is an international fashion brand based in the Netherlands. The company likes to describe itself as "started with a kiss." In the 1970s, fashion designer Rattan Chadha and business partner Adu Advaney supplied private label clothes for department and wholesale stores in the Netherlands. The business was revamped in 1980 and resulted in two popular youth clothing brands—Moustache for men and Emanuelle for women. These two brands were merged in 1986 to form Mexx. The company created a new name using M (from Moustache) plus E (from (Emanuelle) plus XX (an abbreviation for "kiss kiss" ). The success of the Mexx brand allowed for expansion into children's clothing (Mexx Kids in 1990, Mexx Mini for toddlers in 1...
This hub pairs Mexx's brand profile with the current 72 Mexx fragrances we track, including price coverage and the note families that appear most often across the collection.
