"Milano Cento was originally launched in 1989 by my husband, Dean Tatum, and his late business partner, Matthew Bright. After running their own interior design business they decided to create their own brand, and over a period of time came up with 'Milano Cento'. Initially intended as a clothing range, the brand evolved over time into the fragrance it's now known for. The Milano Cento fragrance was inspired by the classic sophistication of all things Italian, and aimed at those who wanted something that bit different. Following consultations with their perfumer and substantial market research this aromatic men's fragrance was born. After an extensive marketing campaign Milano Cento quickly became a success nati...

This hub pairs Milano Cento's brand profile with the current 1 Milano Cento fragrances we track, including price coverage and the note families that appear most often across the collection.