"Mine Perfume Lab represents contemporaneity in the manufacture of fragrances, a new “democratic” way of conceiving handmade perfumes. Mine Perfume Lab comes from an idea from Massimo and Maria Annunziata, a couple of Italian entrepreneurs who in 2010 decided to develop their own idea of contemporary perfume. The genesis of the project lasted 7 years, until the creation of Smell Zero Zero srl and the foundation of the brand in August 2017. To all the infinite possible definitions of the perfume, we have only added our language, simplicity. The entire Mine Perfume Lab collection smells simply like what is indicated on the label. In fact, the fragrances are named with the main ingredient, so the consumer can be d...

This hub pairs Mine Perfume Lab's brand profile with the current 57 Mine Perfume Lab fragrances we track, including price coverage and the note families that appear most often across the collection.