Olfactra Directory
Jack Ye was inspired to found Miniso in 2013 when on holiday with his family, having come across Japanese stores selling Chinese goods. Miniso's intention was to provide young people with affordable, well-designed quality products. Their slogan is 'Life is fun', and they currently sell in over 100 countries and have opened more than 5000 stores. Designer Miniso has 7 perfumes in our fragrance base. Miniso is a new fragrance brand. The earliest edition was created in 2022 and the newest is from 2024.
This hub pairs Miniso's brand profile with the current 7 Miniso fragrances we track, including price coverage and the note families that appear most often across the collection.
