Morgan de Toi is a French clothing brand that was established by Odette Barouch and Jocelyne Bismuth in the textile quarter in Paris in France in 1947. The company originally sold lingerie but quickly expanded their product portfolio to include all items of clothing, shoes and accessories for women aged between 18 and 40. The target customer is a modern woman who likes to dress for themselves and enjoys experimenting with different styles; a woman with attention to detail, a woman who focuses on current design trends and loves French fashion. Morgan de Toi offer fashion clothing in the mid price sector in order to distinguish the brand from cheaper competitors but to still be affordable. Famous faces that endor...

This hub pairs Morgan's brand profile with the current 13 Morgan fragrances we track, including price coverage and the note families that appear most often across the collection.