Olfactra Directory
MSCHF is a creative and subversive brand based in Brooklyn, New York. The company was founded by Gabriel Whaley in 2016. MSCHF is known for its unconventional and often controversial approach to art and commerce. The brand gained widespread attention for its unique projects and limited-edition releases that blend internet culture, technology, and humor. MSCHF has positioned itself as a "guerrilla warfare" art collective, challenging traditional norms and pushing boundaries. The brand's projects often take the form of internet memes, online experiences, or limited-edition physical products that are released in a drop-style format. Some of MSCHF's notable projects include the release of customized Nike sneakers c...
This hub pairs Mschf's brand profile with the current 2 Mschf fragrances we track, including price coverage and the note families that appear most often across the collection.
