Olfactra Directory
Founded in 2019 in Shanghai, Nu Wilds is an independent fragrance brand inspired by nature, history, and art. The brand creates fragrances intended to evoke memories through scent, drawing on childhood experiences and natural imagery, with an emphasis on softness and an Eastern sensibility. The visual identity features an eight-pointed motif inspired by an atomic nucleus, symbolising energy as a fundamental force in nature. Designer Nu Wilds has 5 perfumes in our fragrance encyclopedia. Trademarks and logos belong to respected companies and manufacturers and are used solely to identify products and companies. Nu Wilds fragrances were made in collaboration with perfumers Juan Liu, Dexin Kong and Yongshan Jin.
This hub pairs Nu Wilds's brand profile with the current 5 Nu Wilds fragrances we track, including price coverage and the note families that appear most often across the collection.
