Olfactra Directory
O Boticário (ancient Portuguese for "The Apothecary") is a Brazilian cosmetics company, the second largest in this populous country and the largest cosmetics franchise in the world, with more than 2,000 stores alone in Brazil, plus 438 points of sale in Japan, stores throughout South America and Central America and points of sale throughout every continent of the world. This large company began as a single pharmacy in the city of Curitiba, in 1977. The store launched its first fragrance, Acqua Fresca, in 1979. By 1980, the first franchise in Brasilia was opened, and by 1982, O Boticario had opened its first factory. More than 500 stores were open by 1985, and the company expanded into Portugal in 1986. Today, t...
This hub pairs O Boticario's brand profile with the current 490 O Boticario fragrances we track, including price coverage and the note families that appear most often across the collection.
