SIU is a new brand of niche perfumery. The brand's mission is to help every person on the planet cast aside social stereotypes, realize their beauty and only emphasize what nature has already given them. No one`s ugly. Everyone is beautiful, but in different ways. The brand's symbol is an oyster. The creators of the brand are sure that beauty lies in imperfection. An oyster has asymmetrical shell. A person has an asymmetrical body and face. This is what makes a person beautiful and unique. Oysters are dioecious creatures. During their life, they can turn from male to female and back. This symbolizes that SIU products are intended for everyone, regardless of gender. An oyster forms a pearl - a symbol of the soul...

This hub pairs Siu's brand profile with the current 10 Siu fragrances we track, including price coverage and the note families that appear most often across the collection.