"SRI London was created by Kristiana Sripetchvandee, founder of Gold Bar. Through her work with Gold Bar in Dubai, Kristiana developed a profound love for fragrance from her discovery of the way perfumes are viewed in the Middle East. Its embeddedness in the Arabic culture and its significance in the Arabic household is a beauty Kristiana believes deserves to be shared across other areas of the world. The name ‘SRI’ encapsulates the brand’s heritage as being one that originates from and is influenced by the Orient. Of Sanskrit origin, SRI has a core meaning of "diffusing light or radiance". The name is also synonymous to grace, splendour, lustre; wealth, affluence and prosperity - attributes to define any weare...

This hub pairs Sri London's brand profile with the current 5 Sri London fragrances we track, including price coverage and the note families that appear most often across the collection.