Olfactra Directory
St. Johns is a US brand founded in 1947. "It all began over 70 years ago with U.S. Naval Officer, John Webb, stationed in the Virgin Islands during World War II and a single ingredient - bay leaf oil - long regarded as a health and beauty aid by island natives. Intrigued by the rich history of the bay rum industry and other experimenters before him, Webb mixed this versatile essential oil with exotic Caribbean spices to create a distinctly masculine scent. He went on to package these bottles by hand using local palm fronds, and from there, St Johns Bay Rum™ was created, bringing the allure of the islands to the U.S. Recognized worldwide, these “Fishnet Weave®” bottles have since become iconic, embodying the ess...
This hub pairs St. Johns's brand profile with the current 5 St. Johns fragrances we track, including price coverage and the note families that appear most often across the collection.
