Olfactra Directory
Новая Заря (The New Dawn) is a perfume and cosmetics producing factory in Moscow, Russia. It used to be Henri Brocard’s factory in Moscow (i.e. before the Revolution in 1917) and was later nationalized and given a new, Soviet-like name – Novaya Zarya (the New Dawn). Henri Brocard came to Russia after his father Athanase Brocard’s failed attempt to strengthen and further develop his own cosmetics- and soap-making family business in France and later in the U.S. The competition there was too strong, yet Russia, with its aristocracy and its emerging luxury-craving bourgeoisie, seemed to be a vast and highly attractive market. Henri Brocard started his own factory on Moscow’s Nikolskaya street in 1861: he began by p...
This hub pairs The New Dawn's brand profile with the current 346 The New Dawn fragrances we track, including price coverage and the note families that appear most often across the collection.
