Olfactra Directory
"Harnessing the evocative power of scent, the There/Then Collection was created to remind you of the natural beauty found in California. It is my hope that with this reminder comes a deepened gratitude for our natural flora and a desire to protect it." - Serena Rivera, owner & perfumer of the brand. Serena Rivera is a Santa Cruz-based perfumer who is passionate about protecting and preserving the delicate flora and fauna that call California their home. She created There/Then while quarantining at home during the Covid-19 pandemic, reminiscing about the places she’s traveled and lived. She remembered the indelible sights and scents, and with that came a deep longing to revisit those places. Serena then began to...
This hub pairs There Then's brand profile with the current 6 There Then fragrances we track, including price coverage and the note families that appear most often across the collection.
