Olfactra Directory
WA:IT is a symbiosis of two cultures – Japanese and Italian, an embodiment of a duality of a beauty, where the perception might differ, but the appreciation and importance are the same. From the Italian side, beauty is about life and warmth; it blooms and flourishes like all living in the summer. There is this wave of joy that conquers us when we sit by a breathtaking Italian seaside, thinking, reflecting, feeling, and gaining new force to start the creation process. While when in Japan, we cherish things because they cannot last. Just as in nature, seasons change, something is wakened, and something falls asleep. There is this unexpected pleasure in sitting still in the sacred Japanese temple, waiting, smellin...
This hub pairs Wa It's brand profile with the current 5 Wa It fragrances we track, including price coverage and the note families that appear most often across the collection.
