Byredo, founded by Ben Gorham in Stockholm, Sweden, in 2006, is a luxury brand that focuses on quality, with all its products being made in Sweden. The company's current line includes perfumes and home fragrances, body care products, and accessories. Byredo is synonymous with fine fragrances, and the brand is committed to translating memories and emotions into tangible products and experiences. Born to an Indian mother and a French-Canadian father, Gorham grew up in Sweden and later in Canada. He is a former basketball player with a strong fascination for the power of scents since his adolescence. Gorham graduated from the School of Arts in Stockholm, and it was there that he met perfumer Pierre Wulff by chance...

This hub pairs Byredo's brand profile with the current 98 Byredo fragrances we track, including price coverage and the note families that appear most often across the collection.