Hové Parfumeur, Ltd. is a family-run perfumery based in New Orleans, Louisiana. It was founded in 1931 by Mrs. Alvin Hovey-King. A military daughter and later, a military wife, she spent much of her life traveling around the world while indulging a passion for fragrance creation, which she learned from her Creole French mother. When the stock market crash of 1929 destroyed the family's investment business, Mrs. Hovey-King opened Hové—a play on her last name—at 529 Royal Street. In 1938, the business moved to 723 Toulouse Street where it remained for the next 44 years. Mrs. Hovey-King lived in the gracious quarters on the second floor until her death in 1961, when the business passed to her daughter, Mrs. Jules ...

This hub pairs Hov Parfumeur Ltd.'s brand profile with the current 53 Hov Parfumeur Ltd. fragrances we track, including price coverage and the note families that appear most often across the collection.