Olfactra Directory
Shisseido is a Japanese cosmetics and hair-care company founded in 1872. Although the company is Japanese, its name is derived from a passage in the classic Chinese text I Ching . A translation of the name reads, "Praise the virtues of the great Earth, which nurtures new life and brings forth new values." Arinobu Fukuhara, a former Head Pharmacist for the Japanese Navy, founded Apothecary Shiseido in 1872. After a visit to the United States, he added a soda fountain to the pharmacy. This was the beginning of the "East meets West" concept which would serve the future cosmetics giant so well. Arinobu's son Shinzo was the Shiseido company's first president. Shinzo studied Eastern medicine at a Japanese university,...
This hub pairs Shiseido's brand profile with the current 89 Shiseido fragrances we track, including price coverage and the note families that appear most often across the collection.
