Yardley of London is a British cosmetics brand whose first successes date back to the 18th century. The company is one of the world's oldest in the cosmetics sector. Yardley of London was founded in 1770 by the Cleaver family and produced mainly soaps and perfumes and was one of the major global players in that sector. A make-up line that has been launched in the 2nd half of the 20th century has now been discontinued. Today the company's core products center around perfumes, perfumes products for bath and body, soaps, talcum powders and products for skin and hair care. The company sources all of the lavender used for their famous products, the brand's signature, from lavender fields in the South of England. The...

This hub pairs Yardley's brand profile with the current 111 Yardley fragrances we track, including price coverage and the note families that appear most often across the collection.