Olfactra Directory
Yves Rocher (1930-2009) was a French businessman and founder of the cosmetics company which bears his name. Born and raised in the village La Gacilly, in the Brittany region of France, Rocher never strayed far from his roots. The company he founded maintains an ongoing commitment to the region with its headquarters and a botanical garden based on La Gacilly. Rocher got his start in the botanical beauty business when a local healer showed him how to make a skin ointment using plants native to the region. Rocher marketed the ointment with ads in French magazines, setting the stage for the direct sales process which was to be an important piece of his business model. One of the first companies to use botanical ing...
This hub pairs Yves Rocher's brand profile with the current 251 Yves Rocher fragrances we track, including price coverage and the note families that appear most often across the collection.
